The Why

I’ve spoken in past blogs about how I became a wedding planner kind of on a whim.  I didn’t make a business plan.  I didn’t shadow or mentor anyone.  I’d never planned my own wedding.  I’d never even worked on another wedding before.  And while I feel that gave me a fresh perspective to do everything in my own way with my own systems, I feel like I missed a crucial step in my business process.

My goal really up until this point was to prove to myself that I could make this work.  That my business could succeed if I pushed hard enough, delivered superior customer service, and produced good work.  I don’t think that’s an uncommon goal.  But I’ve spent so much time striving for higher numbers.  Higher bookings.  Higher instagram followers.  Higher Facebook likes.  Higher rates.  Higher numbers of features.  I relied on those numbers to depict how successful Created Lovely was.

However, I find that as those numbers grow I’m finding myself less and less satisfied.  I’ve completely missed the point.  I’ve missed the one crucial question of running a successful business.  I’ve lost my “why”.  I’ve become so focused on how to grow my numbers and make a living that I’ve forgotten the sole purpose of why I do what I do.  I don’t even know if I’ve lost it and much as I’ve never sat down to really think long and hard about it in the first place.

I love “love”.  I love weddings.  I love playing a part in one of the most important days of peoples lives.  I love being creative.  I love decor and pretty things.  But there’s more to it.  And you’ll see that all soon.

So now is a really exciting time for me and Created Lovely.  I’ve hired my first business coach.  Now is truly the time to grow.  I’m so excited to be focussing on getting to the core of who I am, what Created Lovely is and what it’s about to become.  Never again will it be about numbers, income, or competition.  My mind is spinning just thinking about all the things to come.

Starting next week I’ll be taking a huge leap into tearing Created Lovely apart and building it back together to be so much more than I ever thought possible.  Thank-you for following along and supporting me up until this point and I hope you like what you see in the future.

The best is yet to come.






  1. Amy says:

    How exciting, Nicole! I imagine the hardest part must be just putting yourself in a vulnerable place where you are willing to take a look and re-examine everything. I hope you like what you find, I am sure you will! Honestly, I think so many people start with this step and then get so overwhelmed that they never make it to the “doing” stage. It is probably best you started by throwing yourself into the wedding world, now you have so many more experiences to build from than you would have if you were just trying to imagine what could happen. Can’t wait to see what comes next! Enjoy the process.

    • Nicole says:

      I completely agree. It’s going to be an extremely overwhelming process but when it comes together and I find my focus it’s going to be so fun and exciting. Thanks for always reading my blogs and commenting along 🙂 Love that about you!

  2. Jess says:

    How exciting! Best of luck to you on the personal development. A lot of people never realize they don’t have a “why” and their business fails. Glad to see you are putting in such an amazing effort. I’ve enjoyed watching you grow your business from the sidelines of facebook. Good luck and I can’t wait to see what comes of it!

  3. Tiffany Siladke says:

    This is so inspiring! I get consumed by higher numbers, followers, etc. but that’s not really the point of our business. Looking forward to watching you grow and growing with you! 🙂

    • Nicole says:

      Thanks so much Tiffany! I really appreciate it! Just saw your amazing business posted on Wedding Chicks 🙂 Congrats!!

  4. Brandy says:

    I love this message! I feel the same way much of the time. It’s easy to get lost in social media and concentrate on the numbers. I’m excited for your new journey!
    (Brandy from Westminster party rentals)

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