You are Valuable

I’ve had such an amazing summer but I’m so excited to see wedding season winding down because that means that I’ve had moments to get back to reading business books (one of my favourite parts of being an entrepreneur) and I’m back to blogging! Yay!

I spend a ton of my time thinking about business and business growth. I’ve been beyond fortunate to have an inbox of inquiries this year and in that time I’ve really struggled debating what direction my business should go. Each year I tell myself to be patient and see where I’m at the following year. For those of you that know me, it may shock you that I’m patient with business growth considering I’m the world’s most impatient person. (If you’re not multi-tasking while cooking dinner in my house get outta the kitchen… Royce has learned that one the hard way.) Anyways…, I have this fear of weddings to take on and not to take on in fear of missing out on “the good ones”.

I’ve struggled with whether or not to bring on additional planners to Created Lovely. I’ve played with the idea of bringing on one or two assistants to just do Day-of Coordination so I can take on the larger contracts. I’ve played with the idea of a minimum budget spend. To be honest I’ve found myself in a real moral dilemma with business growth and this is what I’ve decided.

“A good wedding” in my books is not defined by the size of the budget. “A good wedding” is not defined by my clients career or status. “A good wedding” is not defined by which vendors my clients have booked. And lastly “a good wedding” is not defined by the likeliness of the wedding being featured.

I want to plan weddings that are so much more than budgets and status. I want to plan experiences; wedding days where clients are able to take every incredible moment in because they have nothing to stress about. I want to work with clients that understand the importance of marriage and accept it wholeheartedly. To me, that is a good wedding.

Financially, this has meant removing day-of coordination from my list of services, but it allows me to be fully present with each and every one of my clients.  This means hiring Created Lovely assistants to be at my weddings with me, not instead of me.  This means shifting my mentality of valuing money to valuing people. And this means a greater experience for each and every one of my amazing clients.  I don’t think this is the right decision for all planning businesses but I know in my heart this is the right one for Created Lovely.

“Life starts all over again when it gets crisp in the fall.,” and fall has just arrived!




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